To me, the message behind this lecture was, that in order for something to become truly globalised, it must be stripped back to become truly simple, as this means that as many people will understand it as possible, McDonalds and its no frills service being a prime example.
I think cultural imperialism seems to be very prominent, especially in developing economies such as Brazil, China and India, and if they opted to go in a different way to the western culture, the media would give us reason to worry about it, as is sort of the case with China, and I suppose this is a good example of Chomsky's theory of filters, in this instance Flak being the appropriate filter.
Chomsky's filters have highlighted how important it is that graphic design, especially in adverts for magazines, newspapers etc etc shouldn't be politically influenced, as you run the risk of stopping a certain article being published or something like that, which isn't something that should be happening in a developed, free and democratic society.
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