Chapter 1 - The New Forms Of Control
Pages 4 and 5
"We may distinguish both true and false needs. False are those which are superimposed upon the individual by particular social interests in his repression: the needs which perpetuate toil, aggressiveness, misery, and injustice. Their satisfaction may be the most gratifying to the individual, but this happiness is not a condition which has to be maintained and protected."
My Understanding
It is clear that we do need to do some of things we think we need to do, and some we don't. Some of those that we don't actually need to do are thrust upon us by society and the media, these are generally based on negativity. Whilst fulfilling these needs makes us feel happy, it wouldn't affect us at all if these 'needs' didn't exist.
Chapter 5 - Negative Thinking: The Defeated Logic Of Process
Page 123
"the equation Reason = Truth = Reality, which joins the subjective and objective world into one antagonistic unity"
My Understanding
You can get someone to go along with your message by trying to show subjectivity as objectivity by portraying it as truth, which is both reasonable and real. Logic dictates to us that what someone tells us must be true and real.
Harvard Referencing
Marcuse, H (1964). One-Dimensional Man. London: Routledge. 4-5, 123.
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