Political Beer Pong Production

Below are the beer pong sets I made for my COP practical work

 

Influences From Research

• The response "less text makes me think more" from my first hand research made me limit the amount of policies I put on each cup to three, which means that people don't have to read lots and are left with some brain capacity to think about the policies shown rather than struggling to remember a saturated.
• Using numbers and statistics were possible was something that my first hand research suggested was convincing/assuring, so I added them to some of the policies where appropriate.
• The whole project was based around the recontextualisation of politics, in the same way the political Pokemon cards achieved it.

Relevance To My Essay

“In the modern world the freedom of the individual is all-important. We don’t like being told what to do and question the right of those passing judgment. Conversely, we want to live our lives with a good conscience and so look for mechanisms to facilitate this taking place.” 

Roberts (2006)

"We have been bombarded with publications devoted to this belief, applauding the work of those who have flogged their skill and imagination to sell such things as: cat food, stomach powders, detergent, hair restorer, striped toothpaste, aftershave lotion, beforeshave lotion, slimming diets, fattening diets, deodorants, fizzy water, cigarettes, roll-ons, pull-ons and slip-ons. By far the greatest effort of those working in the advertising industry are wasted on these trivial purposes, which contribute little or nothing to our national prosperity."
Garland (1964) 

Design Decisions

Colours

I started out using the traditional red and blue American frat-party style plastic cups to try and make the connotations of alcohol and social interaction as clear as possible in the hope that they would overrun the boring connotations of politics. I tried to stick to these sort of vivid colours when trying to represent parties other than Labour and the Conservatives.

Fonts

I chose to use Gotham for the text because of the successful political connotations with it from Barack Obama’s Hope campaign, as well as it being a popular font on the internet, which sits well with a younger audience.

Layout

The idea was to keep the cups simple so as not to detract any attention from the policies written on them or the faces of the party leaders. For this reason there is no extra text, not even naming the party the cup is representing, as this is represented well enough through the photographs and colours.