Practical Response Proposal

The conclusion of my essay was that the role ethics has in charity advertising is to overpower contradictory viewpoints, ones that disapprove of guilt and fear tactics, because charity advertising is still advertising.

My practical response will reflect this by subverting the examples used in my essay with examples of advertising for Coca-Cola and McDonalds, two companies that characterise perfectly the sort of companies that the First Things First Manifesto encourages people to avoid working for.

By doing this I hope to show that using other tactics for charity advertising still sell a charity effectively, and that the tactics charities use would show corporate organisations in a bad light if they were to use them. This would support my conclusion that ethics overpowers the idea that any sort of advertising is still advertising, and that any ethical approach by a charitable organisation is always accepted.