The more professional looking adverts play on fear and guilt as already established in my essay. 'The Panda Made Me Do It' one is different in that it doesn't do this, but it doesn't particularly communicate what the panda made you do do to a lack of imagery, which hinders the effectiveness of the campaign. Subversions of the logo can provide a less serious or funnier feel to the organisation as shown.
NHS
All the posters for saving the NHS are politically based and tend to abandon the look of the NHS logo in terms of their colours as they tend to go for brighter and more propaganda-like red and orange. The people that run the campaigns will generally be political parties that want to use the NHS as a weapon to try and increase their influence, rather than doing the campaigns primarily for the NHS's sake.
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