Practical Response Crit

Having explained what my essay was about and how I concluded that no matter how a charity advertised, it'd be seen as ethical because it's for charity. I initially wanted to prove this by subverting the techniques used in charity advertising with techniques used in commercial advertising.

I showed some of my previous blog posts as well as this example I'd quickly produced too try and illustrate my idea. It's a WWF poster that is clearly derived from the 'Keep Calm and Carry On' and so has very few elements of originality to it, but I would compare it to a guilt campaign I would produce for McDonald's and show that the charity advert was still seen as more effective.

When I discussed this idea with the group the feedback generally was that it was unclear what my aim was, which is understandable, given that the aim was to support my essay conclusion.

It was suggested that I provide a solution to the guilt and fear charity campaigns instead, which is something I'm going to follow up.